About Us

For nearly 20 yrs BDI has focused on quality customer service. To us it’s not just a sign or a decal it’s our reputation. We work with our customers to outline their needs and specifications and try to identify any hurdles that might have been overlooked. This service when teamed with our ability to turn orders quickly has resulted in many satisfied customers who have returned to use our services again, and again, and again. At BDI you’re not just a customer, you’re a partner.

The BDI Team

Mike Vaughn - Sales & Marketing

"Leadership and learning are indispensable to each other."  -- John F. Kennedy

My role at BDI is to pursue and generate new sales and business leads. I have always been curious and ready to learn and that continues to be my approach to life. Growing up in Afton, IA I started working for my father at the local grain elevator where I learned that customer satisfaction and service keeps customers coming back.

After graduating from Iowa State University with dual degree in Marketing and Transportation/Logistics I worked for Maytag Appliances and Mrs. Clark's Foods where I saw how important and necessary leadership and strategic planning are to an organization.

In an effort to combine leadership and learning I chose to pursue my MBA from Cornell University in Ithaca, NY and graduated in May of 2011. At Cornell I learned that teamwork and trust are vital to success of an individual or an organization.

When I'm not working I enjoy being outdoors which can include running, fishing, hiking or other activities. An avid Cyclone fan I usually have the game on radio or TV. I also enjoy traveling and experiencing new cultures which includes trying new recipes at home or restaurants.

Jessica Ward – Graphic Designer / Sign Production

"When you're curious, you find lots of interesting things to do."  -- Walt Disney

All customers have different needs and desires; there is no template that fits a BDI customer. My role is to take the elements or key criteria that a customer wants to say about their current project or business and make is come through in a new logo or sign. Nothing is more satisfying than having a customer say they love my design or that they can’t wait to display or use it.

Originally from Mason City, IA I chose to pursue my Graphic Design degree from the University of Northern Iowa where the professors outlined the critical design elements and helped lay the foundation for my inspirations. Upon graduation I worked in the Waterloo Grout Museum District and also took on several opportunities as a free lance graphic designer before joining the BDI team in 2006.

When I step away from the office you can find me exploring the world through other mediums such as running or cycling on the many Iowa trails. I also enjoy traveling into new worlds through new and classic books and movies. At home with my husband Chris and my best pal Gus, we like to escape outdoors to the backyard and enjoy the splendor of the 4 Iowa seasons, I especially enjoy my garden and the constant challenge of cultivating and growing vegetables and plants.

Brent Crist – Graphic Designer / Sign Production

"Is awesome but too busy to write a bio."  -- Mike Vaughn

Brent leaves us to our own imaginations for his bio.